jon@morby:~$ cat cv.md

JON MORBY

Operations Director · Chief Technology Officer

07971 512 512 · jon@jonmorby.com · jonmorby.com · linkedin.com/in/jmorby · United Kingdom

Profile

Infrastructure and operations leader with four decades in internet services and financial markets. I have owned an £80m+ annual operating budget across fourteen data centres in nine countries, hired and led organisations of 150+, founded an ISP and grown it from twenty customers to thousands over eighteen years before selling it, and run mission-critical trading platforms across three continents. I came up through the machine room rather than the boardroom, so I can set the strategy, negotiate the carrier contract and sign off the budget — then still read the packet capture at 3am when it matters. I treat every project as a business unit: tight fiscal control, clear ownership, and a team that is properly hired, properly equipped and properly trusted.

Selected achievements

  • Ran European operations at scale. 14 data centres, 9 countries, 150+ operational staff and an £80m+ annual operating budget as Head of European Operations at Redbus Interhouse PLC — launching six new sites and turning the loss-making Paris subsidiary profitable.
  • Built and exited an ISP. Founded Fido.Net in 2001 with fewer than twenty customers and grew it into a UK ISP serving thousands, running its own network on AS8282 and AS9179 with LINX ConneXions at every site. Sold the business in 2019.
  • Scaled a trading platform through IPO. Re-architected the Interactive Investor IP platform, taking the site from ~3,000 hits per day to over one million billable impressions per day, and delivered in-house share trading in London and Hong Kong through to LSE flotation.
  • Operated at consumer scale. Ran Demon Internet's mail platform for 100,000+ paying customers and rebuilt technical support from five part-timers on 10–10 cover into a full 24×7 department.
  • Still building. Three businesses shipping today — FXRM (UK hosting), Tula Networks (load balancing) and Amperlo (EV cost tracking) — all on production Laravel, Proxmox, Zimbra and HAProxy infrastructure I designed and still operate.

Core competencies
Leadership Multi-country P&L and budget ownership · organisational design and hiring at scale · HR function build-out · board and investor reporting · carrier and vendor contract negotiation, domestic and international
Operations 24×7 NOC and incident management · data centre build and commissioning · operational procedure and runbook authorship · SLA design · internal audit and financial-services regulatory compliance
Networks BGP, OSPF, IPv4/IPv6, peering and transit · LINX · Cisco IOS, Juniper JUNOS, MikroTik RouterOS, FireBrick · firewalls and intrusion monitoring · load balancing (HAProxy, F5, Kemp, A10, BalanceNG, nftlb)
Platforms Linux, BSD, Solaris · Proxmox · email infrastructure at scale (Zimbra, Postfix, amavisd, SpamAssassin, rspamd, SPF/DKIM/DMARC) · DNS and DNSSEC (PowerDNS, gdnsd) · VoIP (SIP, H.323, IAX)
Engineering PHP and Laravel (daily) · Perl, C, Java · MySQL, PostgreSQL · Ansible, Docker, self-hosted GitLab and CI · systems integration, billing and automated provisioning

Current ventures

FXRM Services Ltd · United Kingdom — 2025 – present

Founder & Managing Director UK-owned hosting and infrastructure business serving digital agencies and web developers.

  • Designed and operate the full stack from bare metal up: Proxmox, Enhance, Zimbra, PowerDNS and HAProxy across owned hardware.
  • Ship commercial software alongside the hosting — DMARC Sentinel (email authentication auditing and monitoring), RBL Toolbox, and Blesta modules for Zimbra provisioning, CRM and accounting integration.
  • Own the commercial picture end to end: pricing, positioning, supplier contracts, support model and go-to-market.

Tula Networks Ltd — Founder · 2025 – present Intelligent load balancing for modern infrastructure: sub-millisecond routing, automated health checks and instant failover, TLS termination with automated certificates, and HTTP, HTTPS, TCP, UDP, gRPC and WebSocket support, built on HAProxy, nftlb and gdnsd.

Amperlo — Founder · 2026 – present Cost-tracking platform giving EV drivers honest numbers: charge and mileage logging with real cost per mile, AI receipt parsing to extract kWh and VAT, and VAT-reclaim reporting that stands up to an accountant. Laravel throughout.

Redmail — Founder · 1996 – present Hosted email for the masses since 1996 — pioneering consumer webmail years before Gmail existed, still running today on a modern Zimbra platform with webmail, calendars and mobile sync.

Professional experience

Loadbalancer.org · Portsmouth, England — Aug 2022 – May 2023

Senior Solutions Architect (contract) Brought in to stabilise the Solutions team and deliver to a key client.

  • Led partner integration and solution design, replacing third-party load balancers (F5, Kemp, A10, CSLB) in medical imaging platforms for GE, Philips and Fujifilm.
  • Managed technical relationships with major OEM storage partners including Cloudian and Dell.

JFDI International Ltd · London, England — 2017 – present

Owner & Principal Consultant

  • IT and infrastructure consultancy to a network of clients including Bink Networks, Fido.Net and BizNetUK. Vehicle for consulting work following the 2019 sale of Fido.Net and a period spent restoring a boat and, briefly, attempting retirement.

Fido.Net (FidoNet Registration Services Ltd / Fido Telecom Ltd) · London, England — 2001 – 2019

Founder & Managing Director Founded August 2001; sold the business in 2019.

  • Took a near-dormant operation with fewer than twenty customers and built it into a UK ISP and hosting business serving thousands — leased lines, colocation, bonded and FTTC broadband, cloud, hosted email with spam and virus filtering, domains and DNS.
  • Ran the company's own network on AS8282 and AS9179 with LINX ConneXions available at every site, across multiple points of presence in the UK and US.
  • Designed and launched a VoIP service with automated provisioning and billing; Cisco Partner with Unified Communications specialisation and accredited FireBrick dealer.
  • Negotiated wholesale supply agreements with Opal, BT, Magrathea, Gamma Telecom and Entanet for telephony, broadband and wide-area Ethernet across the UK and Europe.
  • Won hosting and support contracts with non-departmental government bodies including Firebuy and the Royal Society of Biology.
  • Wrote or extended most in-house systems in PHP, Perl, C and C++ with Java, Apache and MySQL, delivering where budgets ruled out external development.
  • Carried full P&L responsibility across sales, marketing, finance, company law and technical delivery for eighteen years.

Redbus Interhouse PLC · London & Europe — 2000 – 2002

Head of European Operations Carrier-neutral colocation at scale, through the height of the dot-com boom.

  • Held responsibility for staffing, operating and managing all European data centres — fourteen sites across nine countries, including London, Paris, Milan, Madrid, Frankfurt and Amsterdam — against an annual operating budget in excess of £80m.
  • Launched London II, London III, Milan, Madrid, Frankfurt and Amsterdam.
  • Turned the Paris operation from loss-making into a profitable subsidiary running smoothly and effectively.
  • Recruited the entire European operations organisation — over 150 staff.
  • Implemented the European HR department, staff benefits scheme and employee contracts; commissioned and drafted the group operational procedures.
  • Acted as general manager for six European subsidiaries simultaneously, covering sales, customer support and operational effectiveness.

Interactive Investor International PLC · London, England — 2000

Systems Administrator, then Systems Operations Manager Real money, real markets, zero tolerance for downtime.

  • Ran day-to-day operations of office, web and trading systems across London, Hong Kong and South Africa, including IP infrastructure and its security (Firewall-1, IP filtering, intrusion monitoring).
  • Implemented an entirely new IP architecture, raising site performance from ~3,000 hits per day to over one million billable impressions per day.
  • Delivered in-house share trading systems in London and Hong Kong.
  • Joined the internal audit team and recommended closure of the Hong Kong operation following serious losses and poor management decisions.
  • Joined the compliance team, applying London Stock Exchange trading experience to regulatory obligations.
  • Helped take the business from internet start-up to PLC status and flotation on the London Stock Exchange.

Demon Internet (later Thus PLC) · Birmingham & London — 1993 – 2000

Advanced Technologies Manager · Project Manager · Technical Support Team Leader Recruited by founder Cliff Stanford during the "tenner a month" dial-up revolution.

  • Ran Demon's Birmingham Point of Presence from 1993 to 1995, then moved to London to take on the rapidly growing technical support team.
  • Migrated technical support from five part-time staff covering 10:00–22:00 to a full 24×7 operation; recruited the department head who went on to become Managing Director of Redbus Interhouse PLC.
  • Ran the entire Demon Mail system, serving more than 100,000 paying customers.
  • As Project Manager, delivered the projects behind Demon's growth from start-up to acquisition target: mail system and network infrastructure upgrades, web systems, DFAX, IPv6 trials, e-commerce and value-added services.
  • Promoted to Advanced Technologies Manager in 1997, responsible for designing the next generation of services.

Earlier career

Fyshe Horton Finney Ltd — Domestic Securities Trader & Discretionary Fund Manager · 1991 – 1995 Executed client trades in excess of £5m per trade; seconded to discretionary funds covering gilts, bonds and technology stocks, implementing strategies to client mandate. Birmingham.

Lloyds Bank Stockbrokers (formerly Chambers & Remington) — Domestic Securities Trader · 1986 – 1990 Completed apprenticeship and qualified as a Registered Representative and Trader on the London Stock Exchange, authorised to trade UK equities, gilts, bonds, futures and options. Birmingham.

FidoNet — Gateway Operator & Echomail Hub (voluntary) · 1985 – 1994 Ran the fidonet.org ↔ Internet gateway non-profit for nine years — one of the UK and Europe's primary routes for email and echomail between Britain, the US and the continent — by night, while trading by day.

Education, qualifications & training
Cisco Select Sales and Technical Tracks; Unified Communications (UC500); ASA; IPS — Comstor UK, 2010. Partner Programme: CSA and CSE — Ingram Micro, 2002.
Technical Solaris 2 Concepts and Tuning — Sun Microsystems, 1997. Accelerated Windows NT Administration — Microsoft Training Solutions, 1997. Project Management — Arcona, 1996.
Financial Registered Representatives and Traders Examination — BPP Financial Training, 1989.
Education King Edward VI Five Ways Grammar School, Birmingham, to 1986.

Beyond work

Qualified private pilot on both the UK and US registries — FAA Instrument Rating (2009), JAA IMC Rating and Cirrus transition training (2008), JAA PPL (2007). Experienced offshore sailor and former liveaboard, with an Atlantic circuit in planning. PADI Rescue Diver. Round Table: every local office through to Chairman, then Area Chairman for London Chilterns and North London; charity and fundraising through Round Table and the United Grand Lodge of England.